TEDxBend

We bent the rules of design with illusions that mirrored the event’s theme.

For the inaugural TEDxBend, the theme “Bending Rules” inspired a design system built on optical illusions and playful distortions. Typography and graphics were subtly warped to challenge perception, reflecting the event’s spirit of questioning norms and pushing boundaries. The result was an identity that was both thought-provoking and visually surprising—perfectly aligned with the TEDx ethos.

©

2025