Decipher

Rebranded Decipher with humor, wit, and a clever identity to make research feel young, bold, and memorable.

Decipher is a research software company in a traditionally conservative field. We rebranded them with ironic photography and witty copy to inject humor and youth into their identity. The new logo cleverly disguises “63” as “de,” symbolizing data being uncovered, while the dot on the “i” highlights their tagline, “Illuminating opportunity.” The result: a bold, modern brand that researchers both trust and remember.